Hi, I'mErica K. Chase

Digital Marketer

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Category: Content Creation
Brand: Outshine
Completion: November 2017

The concept of “poptails” blew through several New York City bars the past few summers. Outshine is uniquely positioned to helped take advantage of the trend as a fruit-first brand that helps add genuine flavor to the drinks. The brand is positioned in the healthy snacking space, meaning leaning heavily into alcoholic consumption isn’t something that fits well. However, mocktails offer the opportunity to tap into the trend of healthy self-care while also taking advantage of the trendiness of poptails. Even better, it offers the opportunity to partner with Perrier, another brand in the Nestle portfolio, helping to cross promote both brands.

The first set of content launched in fall, with drinks designed to hook into fall flavors and the holidays in a way that the Outshine Bars alone do not.